Fineberg Publicity is in the business of getting results for its clients.
Effective consumer messaging in the digital era demands a 360-degree approach that reaches the appropriate, most influential media outlets with timely precision and clear, impactful communications. Fineberg Publicity thrives on the challenge of balancing the elements that make up a successful publicity campaign. We take an inspired and focused approach to meeting whatever communications goals our clients set before us, and offer our brand of public relations know-how in a wide range of services.
Editorial Coverage & Product Placement
The media may change but our goal remains the same --- Fineberg Publicity gets press! For more than 25 years we have collaborated with editors, reporters, producers, freelancers and online influencers to get our clients’ stories and products in front of their target audiences. Although the digital realm grows in influence, we deliver compelling press pitches across all media categories with impactful campaigns that combine modern communications practices with a human touch that is evergreen.
Launch Campaigns
As the saying goes, you only get one chance to make a first impression. Members of the media have long memories, so it’s crucial to roll out a product or initiative with a precision and tactical planning worthy of a military maneuver! We’ve executed countless product launches in a wide range of industries. In many cases a launch was our first experience in a new market. However, we always conduct aggressive, carefully targeted outreach that hits the appropriate media outlets at the optimal time. Fineberg Publicity helps clients navigate the winding road of media to arrive at a welcoming destination of success!
Social Media/Blogger Relations
A successful social media effort requires engaging content that enhances a company’s reputation, protects its brand equity and encourages consumers to take part in a virtual dialogue. As former editors at consumer and trade publications, the Fineberg Publicity team is comprised of good storytellers who put forth proactive, brand-positive online messaging for our clients. Whether taking your message to an influential blogger or recruiting new followers for your brand on Twitter, Facebook, Flickr or Digg, we’ll be your tireless digital ambassadors.
Retail Events
The retail floor is the front line of many a company’s marketing plan. Taking this fact into account, we conceptualize, execute and publicize retail events in partnership with our clients to support their retailer relations, build brand loyalty and promote sales. To Fineberg Publicity, an in-store event is a brand experience and we treat it as such.
